Native Instruments in 2026: A Profile of the Integrated Music Tech Powerhouse

BERLIN, 27 January 2026 – For over a quarter of a century, Native Instruments GmbH has been a defining force in digital music creation. From its roots in Berlin’s Kreuzberg district, the company has evolved from a pioneering software developer into a broad-based music technology group, encompassing the brands iZotope and Plugin Alliance. As of early 2026, NI’s strategy, shaped significantly by a 2021 majority investment from Francisco Partners, focuses on deepening integration across its product lines, expanding subscription access, and maintaining its hardware legacy with substantive updates.
The Evolving Product Ecosystem: From Komplete to Kontrol
Native Instruments’ flagship offering remains the Komplete production suite. The landmark Komplete 15 was launched in September 2024, hailed as the biggest update ever, introducing over 50 new instruments, effects, and Expansions. It bundled the latest Kontakt 8 sampler—featuring new Chords and Phrases Tools—and debuted cinematic instruments like Kithara. The suite continues to be offered in tiered Select, Standard, Ultimate, and Collector’s Editions, with upgrade paths for existing users.
On the hardware front, the Komplete Kontrol S MK3 series of keyboard controllers, first released in September 2023, has received significant firmware updates. The version 2.0 update in August 2025 notably expanded DAW integration, adding a unified plugin view for both NKS and non-NKS plugins and enhancing accessibility features. Earlier updates in 2024 and 2025 added standalone arpeggiator functions and improved MIDI routing for external hardware control.
The company has also reaffirmed its commitment to its standalone groovebox, the Maschine+. In early 2025, NI shared a roadmap confirming a version 3.0 update for Q2 2025, promising support for Kontakt 8 instruments and a bounce-to-audio feature, directly addressing community speculation about the product’s future.
Corporate Profile & Financial Footprint
Following the 2021 acquisition of a majority stake by private investment firm Francisco Partners, Native Instruments briefly operated under the ‘Soundwide’ group name in 2022 before reverting to its established brand. The company maintains a global presence with offices in Berlin, Los Angeles, Tokyo, London, and Shenzhen.
A window into its operations can be seen through its UK subsidiary, Native Instruments UK Limited. Filed accounts for the year ending 31 December 2023 show a company in growth:
| Metric (FYE Dec 2023) | Figure |
|---|---|
| Turnover | £3.28 million (up 64%) |
| Cash at Bank | £1.06 million (up 112%) |
| Total Assets | £2.47 million |
| Employees | 28 |
| Net Assets | £1.49 million |
The subsidiary is classified as a ‘Small’ company and lists its nature of business as software development and the retail sale of computer software.
The Road Ahead & Community Sentiment
In a January 2024 corporate blog post titled “Embracing 2024,” NI’s leadership outlined a strategic direction focused on unification and improved customer experience. Key pledges included working towards a single login across NI, iZotope, and Plugin Alliance brands, a unified customer care centre, a combined installer, and a single online shop. This move aims to streamline the experience for users who engage with multiple arms of the group’s portfolio.
The company also continues to balance its sales model. While actively expanding its subscription offerings like ‘Komplete Now’, it has consistently stated it has no plans to discontinue perpetual software licenses. This addresses a core concern within its user base.
Market analysis suggests NI maintains a strong position, particularly in its core German and American markets, but faces a landscape of continuous innovation and competition. Community sentiment, as seen in forums, remains a mix of appreciation for the depth of the ecosystem and frustration over specific software stability issues or the pace of updates for certain product lines, a tension familiar in the technology sector.
Frequently Asked Questions
Is Native Instruments moving to a subscription-only model?
No. As recently as its 2024 strategy communication, the company stated that while it is expanding subscription options (like Komplete Now), it has “no plans to stop offering” perpetual licenses for those who prefer to purchase software outright.
What is the latest version of Komplete?
As of late 2024, the current version is Komplete 15. It includes the updated Kontakt 8 sampler and is available in several editions, from the entry-level Select to the comprehensive Collector’s Edition.
Are Maschine and Komplete Kontrol hardware still being updated?
Yes. The Komplete Kontrol S MK3 series received a major firmware update (v2.0) in August 2025. Native Instruments has also publicly confirmed a development roadmap for the Maschine+ standalone unit, with a significant 3.0 update announced for 2025.
How do iZotope and Plugin Alliance fit with Native Instruments?
Following acquisitions and mergers, iZotope (audio repair, mixing, mastering tools) and Plugin Alliance (a marketplace for premium plugins from brands like Brainworx) are now part of the broader Native Instruments group. The stated goal is deeper integration, culminating in a unified user account and shopping experience across all three brands.
