Guess? Inc. and Evann Guessand: Latest Corporate and Sporting Updates
London, 8 February 2026 – This week sees a dual focus on the “Guess” name across the fashion and sporting sectors. While the American fashion powerhouse Guess?, Inc. continues its 2026 expansion with new flagship locations and AI-driven marketing, the Premier League has confirmed a significant mid-season move for French forward Evann Guessand, who joins Crystal Palace on loan from Aston Villa.
Fashion: Guess Jeans Returns to Los Angeles
Guess?, Inc. has reinforced its West Coast roots with the opening of the “GUESS JEANS Los Angeles Homecoming Store” on Melrose Avenue. This two-story flagship follows a series of international openings in Tokyo and Amsterdam. In a technological first for the brand, Guess has also become the first major fashion retailer to feature an AI-generated model in its latest campaign, developed in partnership with the London-based agency Seraphinne Vallora. Furthermore, the brand has announced influencer Chiara Ferragni as the face of the Spring 2026 campaign.
Football: Evann Guessand Completes Palace Move
In the final days of the winter transfer window, Crystal Palace successfully finalised a loan deal for Aston Villa striker Evann Guessand. The agreement includes an option for the South London club to make the transfer permanent at the end of the season. Guessand is expected to make his home debut at Selhurst Park in the coming days as Palace look to bolster their attacking options following the departure of key personnel.
Key Facts: Guess?, Inc. Corporate Profile
The following data represents the current standing of Guess?, Inc. as of February 2026, based on verified corporate records.
| Category | Details |
|---|---|
| Founded | 1981 |
| Founders | Georges, Maurice, Armand, and Paul Marciano |
| Global Headquarters | Los Angeles, California, United States |
| European Headquarters | Bioggio, Switzerland |
| Employee Count | Approximately 13,000 |
| Primary Products | Denim, Apparel, Watches, and Jewellery |
Frequently Asked Questions
Where is the new Guess Jeans flagship located?
The new “Homecoming” flagship store is located at the intersection of Melrose Avenue and San Vicente in Los Angeles, California. It opened in early February 2026.
Has Evann Guessand left Aston Villa permanently?
No, the current deal is a loan move to Crystal Palace. However, the contract contains a clause that allows Crystal Palace to purchase the player permanently at a later date.
Who is the face of the Guess Spring 2026 campaign?
The brand has confirmed that influencer Chiara Ferragni is the official face of the Spring 2026 campaign, alongside the introduction of AI-generated models in their digital marketing materials.
What is the employee rating for Guess?, Inc.?
According to recent workplace data, the company maintains an employee satisfaction rating of 3.3 out of 5 stars, based on over 2,200 verified reviews.