Snoop Dogg Makes Historic First Appearance at Swansea City as Club Co-Owner
London, 24 February 2026 – American rap icon and entrepreneur Snoop Dogg has arrived in South Wales today to attend his first Swansea City AFC match since becoming a minority shareholder in the Championship club. The legendary artist, who joined the club’s ownership group in July 2025, is set to watch the Swans take on Preston North End at the Swansea.com Stadium this evening. His arrival follows a high-profile stint at the 2026 Winter Olympics in Milan, marking a significant week for the global superstar’s sporting and business interests.
Surprise Performance in Swansea
Ahead of tonight’s fixture, the rapper, performing under his moniker ‘DJ Snoopadelic’, stunned local fans and staff at the Au Vodka headquarters in Llansamlet. What was originally scheduled as a brief private DJ set for the Swansea-based business transformed into a full hour-long live performance. Witnesses described the event as “absolutely nuts” as the rapper delivered back-to-back hits in the company canteen, further cementing his connection to the city before his official stadium debut.
From Milan to the Liberty Stadium
Snoop Dogg’s visit to Wales comes immediately after his role as a prominent figure at the 2026 Winter Olympics in Milan and Cortina d’Ampezzo. Alongside long-time collaborator Martha Stewart, the rapper served as a cultural ambassador for the games, participating in interviews and events that bridged the gap between entertainment and international sport. Now shifting focus to football, he has requested a “beautiful welcome” from the Swansea faithful, specifically asking supporters to engage in a traditional towel-twirling display as he takes to the pitch before kick-off.
Key Facts: Calvin Cordozar Broadus Jr. (Snoop Dogg)
With a career spanning over three decades, Snoop Dogg remains one of the most influential figures in music and business. Below are the essential details regarding his professional profile.
| Category | Details |
|---|---|
| Real Name | Calvin Cordozar Broadus Jr. |
| Date of Birth | 20 October 1971 |
| Place of Birth | Long Beach, California, US |
| Studio Albums | 21 |
| Football Investment | Co-owner/Stakeholder, Swansea City AFC (since July 2025) |
| Notable Early Works | Doggystyle, The Chronic (with Dr. Dre) |
Frequently Asked Questions
Why is Snoop Dogg in Swansea today?
Snoop Dogg is attending the Swansea City vs Preston North End match on 24 February 2026. This marks his first official visit to the club since he became a minority investor and co-owner in July last year.
What was his role at the 2026 Winter Olympics?
Snoop Dogg acted as a high-profile correspondent and “Olympic Mayor” for US coverage, frequently appearing with Martha Stewart to provide commentary and conduct interviews during the games in Milan and Cortina.
When did Snoop Dogg first rise to fame?
His career began in 1992 after being discovered by Dr. Dre. He featured prominently on Dre’s solo debut “Deep Cover” and the landmark album “The Chronic” before releasing his own debut, “Doggystyle”, in 1993.
Has he ever been banned from the United Kingdom?
Yes, the rapper faced a well-documented ban from entering the UK in the mid-2000s following legal issues. However, the ban was lifted in 2010, and he has since become a frequent visitor and now a business owner within the country.