George: Retail Legacy and Recent Developments
London, 16 February 2026 – The name George remains a cornerstone of British retail and public life. From the enduring legacy of the George at Asda brand, founded by fashion pioneer George Davies, to the latest updates regarding high-profile figures such as Prince George of Wales and Formula 1 driver George Russell, the name continues to dominate headlines across the fashion, royal, and sporting sectors.
Fashion and Retail: George at Asda
Established in 1989 and launched fully in 1990, George at Asda was the first supermarket clothing brand in Britain. It was founded by George Davies, who had previously headed Next during its formative years in the 1980s. Today, George is one of the United Kingdom’s largest fashion retailers by volume, operating in over 580 stores and through its dedicated e-commerce platform.
In recent news, George at Asda has announced a partnership with The Walt Disney Company and The King’s Trust to celebrate International Women’s Day. The initiative, “Change a Girl’s Life,” involves 11 young people and features Winnie the Pooh-themed collaborations to support charitable efforts.
Key Facts: George at Asda
The following table outlines the historical and operational milestones of the George retail brand based on established records.
| Category | Details |
|---|---|
| Founder | George Davies |
| Launch Year | 1989 (Brand), 1990 (Supermarket Launch) |
| Parent Company | Asda (Purchased brand in 1995) |
| Store Count | Over 580 locations |
| Market Position | UK’s largest fashion retailer by volume |
Recent News and Updates
Sport: George Russell and George Ford
In Bahrain, George Russell has commenced pre-season testing for the 2026 Formula 1 season. Following the first day of testing in the Mercedes W17, Russell suggested the team may have “taken a step back” compared to rivals, describing the initial sessions as a “reality check.” Meanwhile, in rugby union, George Ford has been utilising pilates to maintain his fitness and form during England’s Six Nations campaign.
Public Figures: Prince George and Max George
Media attention remains fixed on Prince George of Wales, with recent reports highlighting how the Princess of Wales maintained contact with George and his siblings via video calls during her recent hospital stay. In the entertainment world, Strictly Come Dancing star Max George provided a health update to fans after being admitted to A&E, stating he has “had better days” but is recovering.
Arts and Literature
A new appreciation of George Orwell, titled A Bright Cold Day: The wonder of George Orwell by Nathan Waddell, was reviewed on 13 February 2026, offering fresh insights into the author’s meticulous attention to detail. Additionally, the London Philharmonic Orchestra performed at the Royal Festival Hall on 11 February 2026, conducted by George Benjamin.
Frequently Asked Questions
Who is the founder of the George clothing brand?
The brand was founded by George Davies, an English fashion designer who also created the Next retail chain and later the Per Una range for Marks & Spencer.
Is George at Asda available online?
Yes, George operates a significant e-commerce site (George.com) and serves over 2 million customers online, alongside its presence in over 580 physical stores.
What is the latest on George Russell’s 2026 season?
As of 13 February 2026, George Russell is participating in pre-season testing in Bahrain. He has expressed cautious views on the current performance of the Mercedes W17 relative to the competition.